This is one of the most common questions Indian business owners ask today. Whether you run a coaching center, a real estate business, a consultancy, or even a small shop, you already know the world has shifted online. The challenge is, many businesses still don’t know where to begin.
If you’re reading this, maybe you don’t have a website yet. Maybe your business isn’t visible on Google. Or maybe you’ve tried creating a Facebook page, but it never brought real customers. You’re not alone. According to a Digital Economy Report 2024, more than 60% of small businesses in India still don’t have a proper digital presence. That means they are losing potential customers every single day.
But here’s the good news: you don’t need to do everything at once. You just need to take the first three steps, and from there, growth becomes much easier.
Step 1: Build Your Digital Foundation
Every building starts with a strong foundation. In digital marketing, your foundation is:
- Website
- Google My Business (GMB) listing
- Social media presence
Let’s break it down.
1. Website: Your Digital Shop
Think of a website as your online showroom. Even if you have a physical office, your customers will first check your website before contacting you. In fact, studies show that 75% of people judge a company’s credibility by its website.
A good business website doesn’t need to be complicated. Start with a 3–5 page site that has:
- Home page → who you are, what you offer.
- Services page → clear details of what you provide.
- About us → your story, your experience.
- Contact page → phone, WhatsApp, email, and location.
👉 Example: A coaching center in Delhi launched a simple website for ₹15,000. Within 3 months, they saw a 40% increase in inquiries because parents trusted a center with a professional website more than one without.
2. Google My Business (GMB): Your Free Traffic Machine
When someone searches “immigration consultant near me” or “real estate agent in Pune,” what do they see? Google My Business listings. Businesses that appear in the top 3 positions get the most calls.
Setting up GMB is free. You just need:
- Your business name, address, phone number.
- Photos of your office and services.
- Collect reviews from happy clients.
👉 Example: A real estate dealer in Pune who was struggling with 5 calls a month created a GMB listing and started collecting reviews. Within 2 months, he began getting 40+ calls/month.
3. Social Media: Where Your Audience Lives
Don’t overcomplicate it. Choose platforms where your audience spends time.
- Coaching / Immigration → Instagram, Facebook, YouTube.
- Local services → Facebook + Google.
- Professionals (IT, B2B) → LinkedIn.
Start by posting simple content—short videos, reels, customer stories. Remember, consistency matters more than perfection.
Step 2: Attract Customers with Smart Marketing
Once your foundation is set, it’s time to bring people to your digital shop.
1. Paid Ads
You don’t need lakhs of rupees to run ads. Even ₹300/day (₹9,000/month) on Facebook or Google can bring steady leads. The trick is targeting the right audience. For example:
- Coaching: Target parents in your city, age 30–50.
- Immigration: Target students searching for study abroad.
- Real estate: Target people in your city searching for “buy house” or “property near me.”
👉 Example: A Chandigarh consultancy spent ₹15,000 on ads and generated 120 leads in a month—that’s about ₹125 per lead, cheaper than flyers or hoardings.
2. Content Creation
People trust what they see regularly. Post:
- Reels showing client success stories.
- Explainers about your services.
- Behind-the-scenes of your work.
Consistency builds trust—and trust brings sales.
3. Google Reviews
Businesses with 50+ reviews get 80% more calls. Encourage every happy customer to leave a review. Don’t ignore this—reviews are digital word-of-mouth.
Step 3: Track & Manage Leads with CRM
Here’s where most businesses fail. They spend on ads, inquiries come in—but then what? Many leads are lost because no one follows up.
This is where a CRM (Customer Relationship Management system) changes the game.
Why CRM Matters
- Capture every lead in one place.
- Follow-up reminders so executives don’t forget.
- Track employee performance—who is calling, who is not.
- Protect data from lead theft (a common issue in India).
👉 Example: A consultancy in Chandigarh was losing 30% of leads because employees forgot to follow up. After adopting CRM, they doubled conversions without increasing ad spend.
CRM doesn’t just organize your business—it saves money, increases sales, and creates accountability.
Mistakes to Avoid When Starting Digital Marketing
- Spending big on ads without having a website.
- Copying competitors without strategy.
- Ignoring follow-ups (the #1 cause of lost sales).
- Thinking social media alone will bring customers.
- Believing results will come overnight.
IndigiWorld’s Belief
At IndigiWorld, we’ve worked with businesses across industries and seen one common pattern: they delay starting digital marketing because they think it’s too complex. That’s why our approach is simple:
- Build a foundation (website + GMB + social).
- Start small ads for steady leads.
- Track everything in CRM.
We believe growth should be simple, structured, and stress-free.